Where state laws impose limits on lawyers contingency fees limits, the relative price per ad click is 0. 93 higher. To inform this debate, we examine advertising prices paid by lawyers for Google search terms in locations and exploit natural experiment in ambulancechaser regulations across states. There is growing debate whether this marketing strategy merely makes advertising more informative, or whether using context to price also effectively price discriminates. Institute Working Paper No. Are you still having problems or need additional help? Contact us at SupportSSRN. Com.
This suggests that contextbased pricing allows prices to reflect heterogeneity in advertisers other advertising options, even within given local market. Institute Working Paper No. To obtain your free copy, click on the Acrobat button. Correspondingly, each of the sets of ads displayed alongside these results is priced using separate auction. 0723 Abstract Each search term put into search engine produces separate set of results.
This suggests that contextbased pricing allows prices to reflect heterogeneity in the profitability of customer leads. To obtain your free copy, click on the Acrobat button.
Format Type Number of Downloads DatePosted File Size File name Acrobat File 15, 223K SSRN_ID1025104_code1720. pdf The latest version of Adobe Acrobat Reader or Adobe Acrobat is required to view this paper. Institute Working Paper No. Correspondingly, each of the sets of ads displayed alongside these results is priced using separate auction.
Correspondingly, each of the sets of ads displayed alongside these results is priced using separate auction. All Rights Reserved. This last result emphasizes that search engines pricing clout depends on the extent of competition, both online and offline..
Terms of Use This page was served by apollo in seconds. Abstract Each search term put into search engine produces separate set of results. When lawyers cannot contact client by mail, the relative price per ad click is 0. 93 higher. SSRN Resources To search for other abstracts in the SSRN archival database, click here.
This last result emphasizes that search engines pricing clout depends on the extent of competition, both online and offline.. Rotman School of Management St. When lawyers cannot contact client by mail, the relative price per ad click is 0. 93 higher.
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